In the early years there were back-yard gardens with fruit and nut trees, even some chickens and sometimes a cow. There were celery fields near today's Warner and Bristol Sts., and August Reiter's raisin vineyard was where The Orange County Register's newspaper building now stands. Today the city's homes are "citified" and its business area is tightly packed with ever-increasing giants like the Segerstrom Buildings at N. Main and Tenth streets.
A few of the many able men who helped William Spurgeon realize his dream are remembered by street names. Eli F. Greenleaf was the first practicing doctor. James L. Garnsey was owner of the first brickyard. Jacob Ross, Jr., was his first and constant supporter. Theo Lacy was the second sheriff. Fruit, Halladay, McFadden, and English were other Santa Ana pioneers.
In the 1980s, a redevelopment program for downtown Santa Ana has been undertaken with federal aid in an attempt to bring back lost business and encourage new business activity. At the same time a huge new mall has been built in the 2800 block of N. Main St. Smaller businesses as well as tenants in the city's expensive high-rise buildings deal in services, finance, and consulting.
After an extensive city clean-up and beautification program, Santa Ana has been designated "the Golden City" by its civic leaders.